HyperGraphik Design Inc.

BET / Viacom — Television

Lift Every Voice TV show

Lift Every Voice logo

A complete brand identity system for a Series B technology company entering the enterprise market. The brief called for authority without arrogance — a system that could flex from pitch decks to product interfaces to outdoor advertising.

The ask:

Create a corporate brand and increase awareness and social media audience for Lift Every Voice, a TV show on BET.

The goal:

Design broadcast graphics that reflected both the spirit of the show and the network.

Solution:

I helped BET/Viacom achieve an average follower/user growth of 10% per month, which resulted in a dramatic increase of followers for their BET Gospel Facebook channel (from 244k to 594k, a 144% increase). The BET Gospel Twitter account achieved 11k new followers over the same time span.

I designed the new Lift Every Voice show logo and refined the new motion graphics.

Deliverables

  • Brand Identity
  • Video Production
  • Social Media
  • Graphic Design

Technologies

  • Photoshop
  • Illustrator
  • Premiere
  • Sprout Social

Category

Tags

10%

Monthly growth in followers on social media channels.

144%

Increase of followers for their BET Gospel Facebook channel.

11k

Number of new Twitter followers.

Gallery.

Lift Every Voice on BET web page
Lift Every Voice on BET web page

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