Lift Every Voice TV show

A complete brand identity system for a Series B technology company entering the enterprise market. The brief called for authority without arrogance — a system that could flex from pitch decks to product interfaces to outdoor advertising.

The ask:

Create a corporate brand and increase awareness and social media audience for Lift Every Voice, a TV show on BET.

The goal:

Design broadcast graphics that reflected both the spirit of the show and the network.

Solution:

I helped BET/Viacom achieve an average follower/user growth of 10% per month, which resulted in a dramatic increase of followers for their BET Gospel Facebook channel (from 244k to 594k, a 144% increase). The BET Gospel Twitter account achieved 11k new followers over the same time span.

I designed the new Lift Every Voice show logo and refined the new motion graphics.